The Fluffy’s – Cardano NFT
A project that wants to create an established brand around a character with a recognizable and unique personality.
Concept
Let’s be honest for a moment and agree that creating a brand is not the easiest thing to do. A brand needs to have its own personality, one that everyone can recognize just by its logo or theme. In NFT words, a brand is the experience a project provides to its community throughout their relationship with it. At least that’s what I believe of course.
For The Fluffy’s a brand comes in the form of a crazy sense of humour and their primary goal to set new standards. But, what are these standards? To my experience so far, this project have been doing everything in reverse and with great success.
For instance, everyone of us have an experience of anticipating the release of a Discord server from a new project, ain’t that right? And even expected the growth to follow its release. Also, we always expect the launch of a roadmap, correct? Well, not here, we’re not. The Fluffy’s moved into the space to be a project to not follow the usual methodology of launching.
Furthermore, the team of course has its own vision and values that they want to fulfill with their brand that are closely connected with the concept.
- High Quality Art of the humorous Fluffy character addicted to the Booze
- An inclusive community where anyone can make friends and connect with
- Push Innovation & Creativity (Something to be seen)
To conclude, The Fluffy’s is an art-based project promoting a fluffy character addicted to the Booze, which is a magical substance with unknown effects. Their moto? In all its humour: “Burps, Booze & Vibez”.
Team
Before moving into this section, I want to emphasize once again that it is always a positive if the community is aware of who runs the project. And I am happy to find out that the team is on the same page as me. First of all, the team consists of only two members, Nejat and Jimmy and I consider them as creative and humorous individuals. However, I wouldn’t consider their definition of knowing who is behind the project, as adequate. Because we only have their Twitter accounts. But that is just my opinion. Last but not least, I have to take into account that the project is mainly art-based and going anonymous is perfectly acceptable for me. Besides, maybe this is their own game plan of the aforementioned reverse strategy.
Community (Discord & Twitter)
The community is on a continuous growing spree and it’s been doing that with only their Twitter. Impressive I would say and quite different from everything that we’re used to so far. The team is also moving into their mint day without establishing a Discord server, which makes me believe that if the project is successful then it will set a new trend. Finally, it is noteworthy the support and engagement of the community.
If you want to follow The Fluffy’s social media you can check here:
Artwork
Interestingly enough the idea behind The Fluffy’s was born in a crazy night full of drinks. Maybe the saying is true about the best ideas being born in the most unexpected situations. And so Nejat and Jimmy started working on it. The character had to be crazy, fluffy and always looking addicted to an unknown liquid. Thus, the below concept came into existence,
In particular, the artwork reminds me of cartoons such as Rick and Morty, Disenchantment and The Family Guy, where the characters are designed in a very simple way but have a personality of their own. Additionally, what caught my eye is the funny animations and the clever illustration of them. Finally, the colors are so bright and vivid that the artwork hardly passes unnoticed.
You can see some examples of the artwork below:
Website
The website is pretty simple and perfectly reflects the vividness of the artwork. Likewise, I wouldn’t say it is very informative but this is where the medium comes forth.
Roadmap
Being a non typical project comes non typical approaches and having no roadmap is one of them. The team believes that in growth first and addition to the project as they move forward. But that doesn’t mean that there are no plans for the project in the near future, it only means that they will come as a surprise.
The Fluffy’s are having the confidence to try something new!
-The Fluffy’s
Closing Thoughts
The Fluffy’s is a project that wants to break free from the mainstream approach of growth and project launch by trying new things. This way they can ensure a recognizable brand that the community can refer to as being the first to lead the way to a new standard. Likewise, their artwork is already winning over the community with its humorous animations. Of course as human nature has it, we need proof and if the team succeeds in its efforts then maybe we will see their goal of new standards fulfilled.
